From Data Chaos to
True Profit Clarity
Stop trusting platform-reported ROAS. Track real revenue, real margins,
and real customer journeys.
Attribution Is Broken.
Profit Is Invisible.
Who deserves?
Everyone Takes Credit
Every channel claims the sale. No one shows the truth.
4.2x ROAS
Fake Profit
Fake Performance
High ROAS on paper. Low profit in reality.
Blind Spending
You scale campaigns without knowing real contribution margin.
No Context
Is 2.8x ROAS good? Without benchmarks, you’re guessing.
Stop guessing which channel worked.
Start knowing what actually drives profit.
How It Works?
Connect your stack, unify your data, and turn insights into action
without engineers or complex pipelines.
Connect
Link Shopify, Meta, Google, Amazon, CRM, and shipping partners in minutes.
Unified Data
Enrich
Unify data and calculate true profit per order including COD, RTO, regional shipping, and gateway costs.
Ad Clicks
Impressions
UTM Source
UTM Campaign
UTM Medium
First Touch
Last Touch
Assisted Clicks
View Through
Cross Device
Session Path
Channel Mix
Retarget Events
Influencer Code
Offline Touchpoints
Ad Clicks
Impressions
UTM Source
UTM Campaign
UTM Medium
First Touch
Last Touch
Assisted Clicks
View Through
Cross Device
Session Path
Channel Mix
Retarget Events
Influencer Code
Offline Touchpoints
Order Value
Product Cost
Contribution Margin
Discount Depth
Shipping Cost
COD Fees
Payment Gateway
RTO Rate
Return Cost
Refund Value
SKU Margin
Carrier Cost
AOV Band
Net Profit
Repeat Purchase
Order Value
Product Cost
Contribution Margin
Discount Depth
Shipping Cost
COD Fees
Payment Gateway
RTO Rate
Return Cost
Refund Value
SKU Margin
Carrier Cost
AOV Band
Net Profit
Repeat Purchase
Customer Lifetime
First Purchase
Repeat Rate
Cohort Retention
Purchase Frequency
Basket Size
Time To Convert
Device Split
Geo Location
Pincode Cluster
High LTV
At Risk Users
Churn Risk
Engagement Depth
Segment Score
Customer Lifetime
First Purchase
Repeat Rate
Cohort Retention
Purchase Frequency
Basket Size
Time To Convert
Device Split
Geo Location
Pincode Cluster
High LTV
At Risk Users
Churn Risk
Engagement Depth
Segment Score
ROAS
Blended ROAS
CAC
CPM
CPC
CTR
Conversion Rate
Top Quartile
Category Average
Seasonality Index
YoY Growth
MoM Growth
Anomaly Spike
Target Deviation
Revenue Trend
ROAS
Blended ROAS
CAC
CPM
CPC
CTR
Conversion Rate
Top Quartile
Category Average
Seasonality Index
YoY Growth
MoM Growth
Anomaly Spike
Target Deviation
Revenue Trend
Analysing...
Analyze
AI-powered multi-touch attribution, category benchmarks, cohort insights, and anomaly detection.
Activate
Sync enriched segments back to Meta, Google, and Klaviyo. Suppress high-RTO users and scale high-margin customers.
Product Suite
Not one bulky platform, but specialized tools designed for modern Indian D2C brands.
Pick the products that solve your current bottleneck and expand as you grow.
TruTrack
Fix broken attribution. See which campaigns actually drive profit with 6 attribution models built for Indian D2C.
Recover misattributed ad spend quickly
Understand real channel contribution
Path to Purchase
True attribution mapping
Meta
Creators
Total: ₹6.4L
TruProfit
Understand true business profitability after COD, RTO, shipping and platform fees.
Track real margins per order
Make decisions based on contribution, not ROAS
Net Profit Overview
True bottom line
True Net Profit
TruAudience
Identify high-value customer segments and sync them directly to ad platforms.
Retarget based on profit, not clicks
Reduce CAC with smarter segmentation
Audience Sync
Auto-push to ad platforms
TruPulse
Get daily performance summaries, anomaly alerts and AI-driven insights.
Catch revenue dips instantly
Get recommended actions, not just data
Today's Pulse
Anomaly alerts
Meta ROAS Drop
Campaign "Summer Sale" ROAS dropped 18% in the last 4 hours.
Google Conversions Spike
Search queries for "sneakers" up 12% today.
TruCore
Centralize marketing, operations and performance data into one structured system.
Single source of truth for teams
Clean, unified reporting across tools
Centralized Data
Single source of truth
TruBench
Compare your performance against industry benchmarks and top D2C brands.
See where you outperform competitors
Identify hidden growth opportunities
Industry Benchmark
Compare & identify gaps
Avg
ROAS
Loved by Top Brands
From attribution and benchmarking to profit intelligence and AI insights
all in one unified platform built for Indian D2C brands.
“We were flying blind with Meta reporting 4.2x ROAS while Shopify told a different story. TruTrack let us compare last-click, linear, and time-decay side by side and we found our actual ROAS was 2.6x. That one number helped in accurate budget decision we make”
“The funnel breakdown by source was a game changer. We could see exactly where Instagram users were dropping off versus Google. Turns out our PDP was losing 60% of paid traffic. We fixed it and conversion went up in two weeks.”
“TruPulse is honestly my favorite feature. Getting daily WhatsApp updates about revenue, campaign performance, and anomalies saves hours of dashboard checking. It feels like having a growth analyst in your pocket.”
“We were flying blind with Meta reporting 4.2x ROAS while Shopify told a different story. TruTrack let us compare last-click, linear, and time-decay side by side and we found our actual ROAS was 2.6x. That one number helped in accurate budget decision we make”
“The funnel breakdown by source was a game changer. We could see exactly where Instagram users were dropping off versus Google. Turns out our PDP was losing 60% of paid traffic. We fixed it and conversion went up in two weeks.”
“TruPulse is honestly my favorite feature. Getting daily WhatsApp updates about revenue, campaign performance, and anomalies saves hours of dashboard checking. It feels like having a growth analyst in your pocket.”
Frequently Asked Questions
Everything you need to know about our product
Is TruPoint one platform or multiple products?
Which product should I start with?
How is TruTrack different from GA4 or Triple Whale?
Is TruAI included or an add-on?
How long does setup take?
Do I need engineers to implement this?
Can I push audiences back to Meta and Google?
Can I upgrade or add products later?
Is my data secure?
Ready to See Your True Profit?
Stop optimizing for inflated ROAS. Get clarity on what’s actually driving revenue, margin, and growth for your brand.
Trust
Matters